Why I Kept Delaying a Big Release (and Finally Shipped It)
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I kept postponing a major feature release, overthinking the perfect timing. In the end, there was no best moment just preparation, courage, and hitting “release.”
https://youtube.com/shorts/NDE30cb_MJE
Outline
- The fear behind big releases
- Searching for the “perfect time”
- Why overthinking makes it worse
- The simple truth: just ship it
The Fear Behind Big Releases
Sometimes a feature feels so big that you hesitate to release it. That’s where I found myself. I worried it might break something else on the site. Even though it was just another set of features, the size of it made me stall.
Searching for the “Perfect Time”
I tried to find the right time of day. Not late at night, because I didn’t want to push changes before bed. Not early in the morning, because I wanted to ease into the day. After lunch? What if I needed a nap? The truth: there’s no perfect time.
Why Overthinking Makes It Worse
The more I delayed, the bigger it felt. Each excuse sleep, coffee, naps was just another way of avoiding the release. I realized I wasn’t protecting my time. I was protecting my fear.
The Simple Truth: Just Ship It
After preparing as best I could, I stopped thinking and shipped it. There was no magic window of time. The right moment was the one where I decided to hit release. Sometimes that’s the only way to move forward.
