Working on the Business vs Working in the Business
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Many people start businesses to escape a job, but end up creating another job for themselves. The difference lies in focusing on acquisition and delivery and automating both to build a true business.
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Outline
- The difference between working in vs on the business
- Why most founders accidentally create another job
- Breaking business down: acquisition and delivery
- What automation changes
The Difference Between Working In vs On the Business
When you run a business, you quickly learn there’s a big difference between working in it and working on it. Working in the business is doing the day-to-day tasks yourself. Working on the business means building systems so the business runs without you.
Why Most Founders Accidentally Create Another Job
Many people start a business because they don’t want another job. But without systems, that’s exactly what they create. They trade one boss for many clients. Without stepping back to build the business itself, they stay stuck in the daily grind.
Breaking Business Down: Acquisition and Delivery
At the core, every business has two parts: acquisition and delivery. Acquisition is how you get customers. Delivery is how you provide what they pay for. It doesn’t matter if you sell info products, physical goods, or cleaning services every model comes back to those two.
What Automation Changes
If neither acquisition nor delivery is automated, you still have a job. Automation is what frees you. It’s what makes the business work without you being present every second. That’s the shift from being “self-employed” to actually owning a business.
