Why Your “Why” Matters More Than Ads
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Turning visitors into paying customers starts with your “why.” People buy for emotional reasons, not logic. Ads and organic reach matter, but your story is what makes them choose you.
https://youtube.com/shorts/pUPAHFx64Zw
Outline
- Why people don’t buy from strangers
- The role of nurturing and your “why”
- My struggle balancing product vs marketing
- What worked for me: organic and word of mouth
- Scaling with video ads and showing my face
Why People Don’t Buy From Strangers
Nobody wakes up wanting to buy from a stranger. To turn visitors into customers, you need more than just a product page. You need trust. That trust comes from sharing your story, your values, and why you do what you do.
The Role of Nurturing and Your “Why”
Nurturing means explaining what you sell, how you sell it, and most importantly, why you sell it. The “why” is the differentiator. People buy with emotion, not logic. I didn’t believe this at first, but writing down my “why” helped me see the bigger picture and connect better with my audience.
My Struggle Balancing Product vs Marketing
I often fall into the trap of focusing only on product or only on marketing. When I’m building features, ads go on hold. When I’m running ads, product work slows down. It’s hard to juggle both, but I’ve learned that growth requires balance.
What Worked for Me: Organic and Word of Mouth
Even when ads were paused, customers still came in. How? Organic traffic and word of mouth. People talk. Repeat customers return. It reminded me that while ads help scale, relationships and trust drive loyalty.
Scaling With Video Ads and Showing My Face
Now I’m leaning into video ads showing my face and telling my story directly. Some people may think they see me too much already. Wait until I scale ads and my face is everywhere. That’s intentional. Familiarity builds trust. And yes, it’s still me no identity crisis, just consistency.
