Why I’m Shifting From Entry Pages to Focused Landing Pages
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Having an online presence isn’t enough. I realized my entry page wasn’t converting because it tried to do too much. Now I’m shifting to focused landing pages, starting with a Traxelio video sales letter, to create clarity and commitment.
Outline
- The importance of owning your own online presence
- Why my entry page failed to convert
- The decision to shift focus to a single landing page
- How I’m structuring my Traxelio landing page
- The value of clarity and commitment
- What comes next
Owning your online presence is non-negotiable.
If you are active on the internet, you need a place where people can find you directly — a link you control. Platforms can ban or restrict your account at any time. Having your own presence means you are not fully dependent on them. Early on, I wanted to carve out a space online where people could simply Google my name and find me. It felt empowering, almost like a small taste of fame.
But as my work grew, the challenge became clear.
I built an entry page to introduce myself and what I do. The idea was to give visitors a clear view of my different projects, businesses, and content. Yet the page never converted the way I wanted. People came, but they left confused. And a confused mind does not buy. That was the core problem.
So I made the decision to simplify.
Instead of trying to be everything at once, I’ll focus my energy on a single landing page dedicated to Traxelio. It will be simple and direct: a video sales letter that explains what the product does, why it matters, and how people can benefit. Visitors will be able to see me as the founder, hear the story behind the product, and take action by leaving their email for a discount on their first order.
This clarity has benefits beyond marketing.
When people meet me again, they will connect my face directly with Traxelio — “the founder of the asset tracking app.” That recognition builds trust and brand recall. At the same time, I’m not done creating. I’m still freelancing, still experimenting with other projects. But right now, I’m choosing clarity over confusion.
And clarity requires commitment.
For at least the next quarter, maybe even the next year, I’ll stick with this single focus. Every business eventually reaches a stable point, but if I want to take Traxelio to the next level, I need to give it my full commitment. That’s where I’m heading.
