What I Learned Diving Deep Into Funnels
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I spent a week binge watching everything I could on funnels, inspired by Alex Hormozi and Russell Brunson. What I found was that funnels are just structured conversations—and I realized why talking to customers first made all the difference before automating.
Outline
- Why I got obsessed with funnels
- Lessons from Hormozi and Russell Brunson
- Applying funnels to Traxelio
- Why I’m glad I started without one
- Building and customizing my own funnel
Recently, I went down the rabbit hole of funnels and building. It started after following Alex Hormozi’s new book launch. He made $150M in that window, pushing massive advertising campaigns, and that kind of proof is hard to ignore. Seeing how deliberate his funnel was made me realize I had been leaving a lot on the table.
I didn’t just watch his ads. I listened to podcasts, breakdowns, and followed how the strategy was set up. That led me to Russell Brunson and his work with ClickFunnels. The man is legit. His content is packed with lessons that translate directly into my own projects. It’s not just theory—it’s frameworks that apply to real revenue growth.
When I looked at my own product, Traxelio, it became clear I had multiple funnels hidden in plain sight. One for GPS sales, another for upsells, and more depending on the customer stage. Until now, I was spending on ads without the structure to maximize results. Building funnels means I can guide people at each stage and not waste attention.
Funny enough, I now see the benefit of not having a funnel early on. I spent time in direct conversations with customers and prospects. I heard objections, doubts, questions. That experience taught me what people truly cared about, and now I can build those answers directly into the funnel. Talking to people first before automating saved me from guessing.
Funnels are simply structured conversations. Instead of repeating the same answers again and again, you create an intentional path that builds trust, educates, and converts. For me, binge watching content on funnel building wasn’t wasted time—it gave me the clarity to organize what I already knew from experience.
I also discovered that agencies charge businesses to build funnels for them. I’m grateful I can build and customize my own. It means more control and more flexibility. For now, I’m in the process of consolidating and standardizing, but the lesson is clear: without a funnel, you’re probably leaving a lot of money on the table.
