Updating Plans and Thinking About Upsells
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I’ve been refining the way my app handles pricing plans. Over the past year I added many features that weren’t even documented. Now they’re all written down and synced across the site, app, and API. Next step: upsells and usage-based pricing.
https://youtube.com/shorts/8pE3T4VtwHY
Outline
- Documenting and syncing plan features
- Why upselling matters
- Exploring yearly commitments with discounts
- The challenge and opportunity of usage-based pricing
- A flexible future with feature-based options
Documenting and Syncing Plan Features
Since launching the commercial version of Traxelio in April 2024, I’ve added a lot of features. Some of them weren’t even listed anywhere. Now I’ve documented them so users clearly see what’s included in Basic, Premium, and Platinum. The way it’s built, I only update an enum in one place and it updates everywhere the landing page, plan selection, API, and mobile app.
Why Upselling Matters
With the plans set, upselling is next. If someone chooses Basic, I can offer them Premium. If they’re on Premium, I can offer Platinum. The idea isn’t to push what they don’t need, but to help them get the most value while also increasing revenue.
Exploring Yearly Commitments With Discounts
Beyond upsells, I plan to push annual plans. Paying for a full year saves money for the customer and brings upfront revenue for the business. It’s a win-win when framed around long-term value.
The Challenge and Opportunity of Usage-Based Pricing
I’ve been postponing usage-based pricing. It would let customers pay for what they use. Some might spend less if they use less, while heavy users could spend more. It’s a fairer system, but tricky to price correctly.
A Flexible Future With Feature-Based Options
The part I’m excited about is feature-level choices. Imagine paying only for driver behavior scoring without geofencing, or activating features for just 10 days if needed. With a point system, customers could mix and match features, while I keep shipping new add-ons. That flexibility is powerful.
