Turning Negative Comments Into Growth
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I ran ads to push my organic content and got a wave of negative comments. At first, I wanted to block and hide them. But I realized there’s no such thing as bad publicity. Those comments sparked real conversations, revealed weaknesses in shady actors, and even brought support from my customers.
https://youtube.com/shorts/nuc0S3BmeQ4
Outline
- Why I ran ads on organic content
- The wave of negative comments
- Why I stopped blocking and started replying
- How negativity sparked conversations
- Turning comments into social proof
- The bigger picture: automating acquisition
Why I Ran Ads on Organic Content
I set a goal of adding 1K MRR before end of year. To hit it, I ran a few ad campaigns, including one on a long organic post that had already gotten traction. It was a simple test: amplify what was already working.
The Wave of Negative Comments
The ad attracted critics. At first, I hid and blocked them. But then I realized if some people are upset, maybe it means I’m hitting a nerve. Maybe I’m exposing something they don’t want others to see.
Why I Stopped Blocking and Started Replying
Instead of deleting, I left the comments. I replied with logic and respect. Not always easy, but it showed I wasn’t afraid to stand behind my brand. And it turned negativity into visibility. To be fair, a small brand as mine can afford more blunt and spicy push backs compared to a big brand.
How Negativity Sparked Conversations
The comments created discussion. People who agreed with me jumped in. Customers saw it and even reached out to share their support. That’s priceless real customers defending your product without being asked.
Turning Comments Into Social Proof
Supportive messages from customers can later become testimonials. Negative comments, when handled well, show transparency. Both add credibility. It’s better than a polished ad with no conversation.
The Bigger Picture: Automating Acquisition
All of this ties back to my funnel. Visitors become leads, leads get qualified, and some move to orders. A small percentage convert, but that’s the end goal: acquisition that runs on autopilot. Ads, content, conversations feeding into a system where orders happen without me touching anything.
