The Power of Follow-Ups: Secrets Unlock to Revenue Growth
Language Mismatch Disclaimer: Please be aware that the language of this article may not match the language settings of your browser or device.
Do you want to read articles in English instead ?
https://youtube.com/shorts/zF6hbJOfvJ4
I've mentioned it before and I'll say it again - the power of follow-ups is greatly underestimated. You might not realize it, but so much potential revenue lies untouched, right there on the table.
The simple act of reaching back to someone you've already initiated a conversation with is much more fruitful than trying to rope in a complete stranger. Because they've already manifested interest!
Instead of going out on a limb trying to convince someone new, why not focus on those already in your space?
Life is filled with distractions, and you're not always the priority for people, no matter how valuable your service or product is. Gentle reminders here and there are all it takes to take you back to the top of their minds. A non-intrusive way to keep in touch, reminding them that you're there, might just be the secret to unlocking two or three-fold revenue growth.
Imagine investing 10 to 15 minutes a day sending out follow-up emails or making follow-up calls. It might seem mundane at first, but the return on investment can be amazing.
Doing follow-ups the right way, reaching out manually, makes a world of difference. When people know they're interacting with a human and not an automated system, they're more likely to engage and give genuine responses.
These follow-ups have proven invaluable time and time again for the growth of my products and services and have consequently boosted revenues. The responses received offer insightful feedback on why customers stopped using my services and these, in turn, have been used to improve customer experience.
So, the next time you have 15 minutes to spare, take the time to do some follow-ups. You can run some analytics, understand why customers left, and what could have turned potential leads into sales.
Sometimes, all it takes is a gentle push, a reminder, for them to reach that point of satisfaction. That extra one percent could just set you apart from your competition because it's something most people don't do.
