Revolutionizing Traxelio Offer with the Money Model from $100M book

Aug 27 / 1 min read

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I tried to apply practical advices from Alex Hormozi’s Money Model, Benefit? My business Traxelio.com experienced an incredible transformation.

Initially, my customers were charged $100 for GPS installation as a one-time fee, plus a recurring $20 monthly fee. I decided to experiment, I introduced an enticing bundle: an early bird annual subscription at an incredible $100 for the whole year.

The impact was immediate.

  1. Higher Acceptance: Customers keenly embraced the offer. Evident? A substantial upfront cash influx.

  2. Increased Advertising Spend: The increased upfront gave leverage. Result? More resources for advertising.

  3. Leveraging Technology: The Money Model journey wasn't solitary. Resources like YouTube and podcast were vital companions.

The Money Model isn't a business concept, but a game changing strategy. It emphasizes the product's essence. Once this solid foundation is established, it explores avenues of repackaging - thrilling 'bundle', eye-catching 'up-sells', and irresistible 'down-sells'.