Lead Funnel + Ads Experiment for Traxelio
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I’ve been refining my lead funnel and testing ads to acquire 500 new customers. With content, app sign-in, qualification, and tailored email sequences, the system is now structured to guide leads step by step. The goal: $1,000 in new monthly recurring revenue.
Outline
- How leads are created
- Entry points: form vs app sign-in
- Magic login and email verification
- Qualification form and why it matters
- Sales email sequence
- Paid ads experiment: 500 customers
- Using upfront yearly plans for reinvestment
- New onboarding email idea
- Why this funnel saves time and scales
How Leads Are Created
Leads come in two main ways: filling out a form for a 10% discount on the landing page, or downloading the app and signing in. Either way, once they’re verified, they move directly into the sales funnel.
Entry Points: Form vs App Sign-In
App sign-in uses a magic code login. It’s simple, secure, and doubles as email verification. That makes the process smoother and skips unnecessary steps. It’s frictionless, and from there they’re inside the system.
Qualification Form and Why It Matters
After signing in, leads are asked to complete a qualification form. They provide details like usage, business type, challenges, and operating area. This helps me understand what they need and makes it easier to recommend the right solution.
Sales Email Sequence
The funnel triggers an email sequence spaced across 1, 7, and 14 days. Each email aims to move them closer to creating their first order usually a GPS device. Every objection already has an answer ready, which makes the flow more effective.
Paid Ads Experiment: 500 Customers
I’m currently running Facebook ads, targeting the taxi industry. The goal is 500 new customers, bringing in an extra $1,000 MRR. Instead of waiting months to break even, I’m testing Alex Hormozi’s money model front-loading revenue to reinvest quickly.
Using Upfront Yearly Plans for Reinvestment
By offering discounted yearly memberships, I get more cash upfront. That lets me reinvest into ads right away, instead of waiting three months. It speeds up growth and keeps the machine running.
New Onboarding Email Idea
I realized I need a separate onboarding email track. One sequence sells, the other teaches. Based on their qualification answers, onboarding emails would highlight the features they actually care about making adoption easier.
Why This Funnel Saves Time and Scales
Mapping out the funnel shows me where leads go, what questions they’ll ask, and how to handle objections. It saves me time and makes conversations predictable. Some customers even go fully self-service from lead form to order without me stepping in.
