Landing page optimization
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Improve conversion rate
- current at 1.9%
- ecom around 4% standard, 9%
- better landing page
- initial tweet
- https://x.com/amdy_mous7apha/status/1767303476386615730?s=20
- Made a new dedicated page for just landing page. Homepage/product details page is not a landing page. Main difference is the amount of distraction (outside link) a homepage would have. A landing page would put an emphasis to the CTA.
- up next
- experience with landing page
- split test
- variations
- title/headline x 5
- price x 5
- description x 5
- feature image randomly picked
- data structure
- key
- value
- probability
- action items
- record page view/visit using analytics package
- analytics package have api
- call analytics endpoint when cta button clicked
- js__cta__name1
- data-key=value to be sent as data: {key=value}
Anatomy of a landing page
- above the fold / first screen section
- explain value, how it will be created, cta
- help visualize
- benefits
- handle objections
- last call to actions
- footer
key metrics for a store
- conversion rate
- visits / views
- sales
- expenses
- net revenue
- computed
- earning per visit
- sales per time (ie 1 sale every 10min)
- avg time between orders
- useful for stock management
- sales over time
- sales week over week
- month over month
- year over year
