I Stopped Sending all visitors to the Same Landing Page
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After listening to a podcast episode on my 15min walk, I realized that one landing page can’t speak to everyone. Tailoring pages by audience or industry makes your message more relevant and drives better conversions.
https://youtube.com/shorts/DleXEmzgiHA
Outline
- Learned the value of applying new lessons fast
- Realized my landing page wasn’t serving all customer types
- Need separate pages per ICP (ideal customer profile)
- Targeted features boost conversion and relevance
- Plan to connect lead funnel to order form for automation
I Apply What I Learn Right Away
One of the things I try to do every time I learn something new is to apply it immediately. It helps me understand the lesson better and see real results. This week, after listening to the bootstrap founder podcast episode, I realized I was missing something big in how I present my product.
One Page Can’t Fit Every Customer
The insight came from the Bootstrap Founder podcast episode. I used that reminder as hint to take action given that a single landing page for everyone doesn’t work well. Different industries and customer types care about different things. Trying to serve them all on one page only makes it confusing.
Creating Pages for Each Ideal Customer
So now, I’m working on building landing pages that match specific audiences. Each one will highlight the features they care most about. This way, the message feels personal and the page feels relevant which should help improve conversion rates.
Automating the Funnel
I already have a funnel that captures leads. The next step is to link it directly to my order form. Once I do that, customer acquisition will be automatic, and product delivery can be too. That’s how I plan to make the process smoother and scalable.
Takeaway
Don’t send everyone to the same page. When you speak to a specific audience, you connect faster and convert better. Learn, test, and apply quickly that’s how you move forward.
