Building My Lead Funnel for Traxelio
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I wanted to share how my leads funnel is shaping up. From organic content to landing pages, sign-ins, emails, and abandoned cart recovery each step connects to the next. Seeing it mapped out makes this operation feel real.
https://www.youtube.com/watch?v=6Td0f1uqTbI
Outline
- Where the funnel starts: organic content
- Landing page and app entry
- Magic login and verification
- Sales email sequence
- Lead qualification form
- Scoring: cold, hot leads
- Abandoned cart sequence
- Why mapping it out matters
Where the Funnel Starts: Organic Content
The journey starts with content. Videos, blog posts, and social publications drive people to the landing page. Some of them move straight to downloading the app, others just explore. Either way, that first touchpoint matters.
Landing Page and App Entry
Once a visitor lands, they can sign into the app. Registration is simplified no forms, just email verification via a magic login code. It reduces friction but still confirms identity. Later, they can add a password if they want.
Magic Login and Verification
This step does two things at once: it lets users in and verifies their email. That keeps the process smooth while ensuring data is valid. It also triggers the sales email channel.
Sales Email Sequence
After sign-in, an automated email series starts. Messages go out at 1, 7, and 14 days. Each email encourages the user to create their first order adding a GPS device to checkout. It’s designed to build trust and nudge toward purchase.
Lead Qualification Form
I recently added a qualification step. Leads fill out details like usage, industry, challenges, and operating area. This helps me understand their needs and recommend better solutions. On mobile, the form looks clean and friendly.
Scoring: Cold, Nurture, Hot Leads
Once a lead is qualified, they’re scored. Cold leads go into a nurture sequence. Warm leads keep getting sales emails. Hot leads? They get my attention directly these are the ones worth a call. The funnel makes it clear where to invest energy.
Abandoned Cart Sequence
If someone adds a product but doesn’t checkout, an abandoned cart sequence triggers. They’ll get reminders first highlighting benefits, then pointing out the cost of waiting. On day 29, the system deletes their cart data. It keeps operations clean and signals urgency.
Why Mapping It Out Matters
Seeing the funnel laid out makes everything click. I can see where customers drop off, where to push harder, and how to scale. If 10,000 people become leads but only 100 purchase, the gap is clear. It also means I can hire help and point them exactly to where focus is needed.
